• Form Autofill – Once potential customers get to the final
step of a conversion process and are filling out forms on
your site, a powerful tool for improving the user experience
(UX) is adding form autofill. Especially for businesses with
recurring customers, the ability to move quickly through
basic forms improves your customer experience.
Conversions from Mobile Customers
In 2007, mobile searches made up roughly only a third of all web
searches. Now nearly a decade later, mobile and desktop search
have swapped places, with the total number of mobile searches in
2014 surpassing desktop searches.
• Growing Mobile Search Numbers – In 2016, 30% of Shred
Nations web traffic came from mobile users. Recent trends
in mobile search have gone up to now surpass desktop
searches, with 60% of all searches now coming from mobile.
• Test Mobile User Experience – Considering the rapid
growth of mobile search, businesses now need to start
devoting extra efforts to mobile. Besides taking some
general site reconstruction to optimize for mobile users,
the range of different mobile devices and web browsers
available means you need to be testing your sites for how
they display on all different devices.
• Clickability – A key to positive mobile experience is
optimizing your site to specifically handle the small screen
size and the difficulty people can have with navigating sites
and clicking on small links with large fingers.
Instead of a list of closely gathered links, one example
strategy is to break up and enlarge them using buttons to
make the individual links easier to click.