When you just don’t have the words, it’s nice to have an association that lets
you use theirs. NAID allows members to leverage association produced content
for their own business marketing.
Have you ever heard the phrase “Content is King”? Bill Gates first coined the phrase in 1996 and Marketers
have made it a religious mantra ever since - with good cause of course. Gates predicted, “Content is where I
expect much of the real money will be made on the Internet, just as it was in broadcasting.”
SilkStream, a digital marketing agency, concludes that “Gates was right in his predictions. Content is what
drives the Internet as we know it.” 1
There are multiple factors that anchor the “Content is King” principle. Original content is prized on the internet
and Google rewards sites that produce it with higher search results. But I’m not going to focus on the benefits
of good Search Engine Optimization (SEO) today. It is by all means important and entire discussions surround
the topic (Note: You can find references to articles surrounding these topics in the blog version of this article).
My goal today is to look at another benefit of being a content rich business - Reputability.
Words Have Meaning
Have you clicked through to a website that didn’t have much information? I have, and because I couldn’t
easily derive who they really were and what they were about, I couldn’t trust them as a business. After a quick
scan of their site I clicked back and tried another that looked more reputable. A website with robust content
encourages confidence in a brand.
By Kelly Martínez
Leverage NAID Content
to Your Advantage