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Editor’s Note: I wanted to learn more about how
members can practically utilize Residential Shred Bags
to grow their business. I reached out to Matt McKeown,
who has presented at Shred School on this topic, to get
his insights. Service providers interested in learning
more about residential shred bags are encouraged to
refer to the NAID Market.
Three words: Return on Investment. Residential Shred Bags
are not a get-rich quick scheme; rather, they offer another
revenue stream. And it won’t just come to you; you have to
go out for it. But shred bags are a differentiator that you can
offer - a layer of diversification.
Yes, the residential market can be a tough nut to crack…
It’s easy though if you if you tackle it within your known
network. It’s what your employees or you as an owner, as an
organization, have outside as your B2B events. Find and work
those channels, such as family and friends who are teachers,
principals, coaches. Go with the organizations that your kids
or a friend is a part of. Get in the door that way. Because if
it’s just me trying to call up the local university, asking to do a
fundraiser, the chances of success are slim.
Ways to Use Shred Bags
The biggest, easiest application most organizations justify
for shred bag usage is the fundraiser. This can be charitable,
schools, book fundraisers, Apple Days in Scouts, etc. Schools
are a big opportunity because they overcome the old milkman routine, where you have to go knocking door-to-door.
Instead, through either an elementary school or university,
By Matt McKeown