I want to say that Shred School is for everyone, but I cannot.
Because not everyone is a learner. There are many who are
happily settled into their business operations, content with
exactly how things are. Their goals are to run an effective
business and they may or may not be doing that.
Shred School is for the hungry. It’s for those business owners,
sales representatives, and operations managers who want
to keep their business not just current, but at the edge of
tomorrow. It’s for those who ask:
• How do I grow?
• How do I make more money?
• How can I run more efficiently?
• What can I be doing better?
• How can I get there?
And they ask these not as hypotheticals, but with a desire to
drive for results.
I am a Shred School Trainer - one of many actually. Last year
was my first year at a Shred School. However, while I am one
of the educators, I was also able to fully attend all three U.S.
workshops. I’d like to share with you my thoughts.
For those who have been around a while, you already know
the caliber and quality NAID exerts for every endeavor. Having
not yet been with the association for a year yet at that time,
I had been witnessing this quality in various ways up to that
point. NAID put on a terrific event at the annual conference
in the spring. During Board of Directors calls I heard the
passion in everyone’s’ voices as they discussed matters for
the continued growth of the association. I’d spoken with CEO
Bob Johnson as he cast both vision and discussed the realistic
impact of regulations on the daily lives of member businesses.
I’d read past articles rich in content and advice. And now,
there I was presenting at Shred School myself!
To be given a scope of what to expect during an event so you
can prepare a presentation and to actually sit in sessions and
speak to those attending are two totally different things. And I
NAID wisely selects experts in their respective fields who can
speak on various relevant topics that impact small business
owners in the secure data destruction industry. The entire
workshop is geared toward members practically improving
their businesses – or as a great how-to for those wanting to
get into the industry.
If your competitors are attending, I think you have to be there.
Each trainer knows what they are talking about. I found myself
nodding emphatically as the Dean of Shred School Ray Barry
spoke about the sales process or as one trainer talked about
the importance of websites and another shared more prudent
pricing strategies. I even took screen shots myself for future
reference and edification.
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