KELLY MARTINEZ – NAID, Director of Marketing & Communication
Kelly Martínez brings 15 years of marketing expertise to Shred School, including small, mid-sized
and large global organizations, B2C and B2B audience engagement, and service as well as product
marketing. Having worn every hat a marketer could and helped to build a business from the ground
up, she understands what marketing for a small business means. She is passionate about people and
bringing forward successful strategic solutions. Martínez speaks, writes, consults and mentors on
WILL VASEY – Jake, Connor & Crew, Sales Director
Will Vasey is the Sales Director for Jake, Connor & Crew. With over 15 years of sales and marketing
experience combined with 10 years in the shredding and waste industries, Will is very familiar with the
importance of a strong sales and marketing strategy within an organization. As Sales Director for the
leading manufacturer of shred bin and console containers, Will successfully manages the company’s
sales force working with shred and waste companies internationally. His expertise assists companies of
all sizes from startups to large multinational organizations. With years of experience in providing the
best container solutions worldwide for shredding and waste applications, his knowledge and ability to
provide answers and direction are valued and respected by the industry.
DARYL WOYTOWICZ – NetGain SEO, Sales Manager
Daryl Woytowicz has come full circle in the document industry. He spent 10 years in the document
creation industry (printing & copying) then another 10 years in the document retirement industry
(shredding, storage, & scanning). Now Daryl has gone digital with NetGain SEO. But with his deep roots
in the shredding industry, he now focuses on helping local shredding companies beat their competitors
online. (Daryl says he won’t miss the occupational hazard of paper cuts.)
Substitutions for speakers may be necessary at some events.
Additionally, Shred School reserves the right to host guest
speakers at some events without notice.