NAID news - September 20, 2018

About the Author

Steven Innerfield, CSDS is the owner of ShredMetrics, LLC.

Steve@ShredMetrics.com
ShredMetrics, LLC is a consultancy helping independent Secure
Destruction companies increase efficiencies to become “Sale-
Ready” and also the provider of the Q-Shred TM suite of shredding
management software.

www.ShredMetrics.com

I go back to the very first guy that I ever worked for.

He always emphasized that you should never sell on price, because there will always be somebody cheaper.

No matter how low you go there will be someone to undercut you. NAID has given members access to a strong tool to change the conversation. Here it is – NAID AAA Certification.

Not NAID AAA Certified? Think you don’t need
to be?

Frankly, you don’t know what you don’t know. You are missing business that you didn’t even know existed.

• Did you know that companies vet you before they reach out to you?

• Did you know that many companies who require a NAID AAA Certified firm to service their business, don’t include you for their RFP because you already don’t qualify?

According to Gartner, 57% of the purchase decision is already made before customers approach a provider1.

Before they even pick-up the phone to call you or fill out a web form, they already know who you are, what you offer, and what you are about. NAID AAA Certification might just be what gets you onto the short list before any conversations.

“NAID has given members
access to a strong tool to
change the conversation.”

That’s why our business promoted the fact that we were NAID AAA Certified all over the website and on our business cards. We wanted to educate the consumer enough that there was no doubt whatsoever that we made the grade. The prospect may or may not have liked us in the end, but we were never ruled out for not meeting the prerequisites for being a serious bidder.